Twins are In

mkolsen, originally uploaded by leFashionista.

By: Wendy Owen

Teen queen moguls Mary-Kate and Ashley Simpson may have become grown-up fashion goddesses, but they aren’t leaving their roots behind. Best known for their fashion sense as well as their business savvy, the twins are ready to market to a new audience—boys.

MK and Ash have signed 13-year-old twin boys Cole and Dylan Sprouse under their Dualstar Entertainment Group label. You may know these blond cuties from the movie “Big Daddy” and guest appearances on “Friends.” It is expected that these boys will be marketed to boys in the same way that the Olsen’s were, through videos, games, books and of course, fashion and accessories.

The Olsen’s have been touted in the past as innovative designers and trendsetters, and probably are best known for their vintage-chic style and over-sized accessories. However, lately, Mary-Kate has taken the college-slouch look to an unbearable level. Think flannels and torn jeans in the early nineties. Seemed like a good idea at the time…Really, MK, one scarf is enough!